Business News Daily is a great resource for people starting their business, so when they do a round up of what experts are expecting for 2018 in terms of business, we took notice.

Because most of our readers are small businesses and startup owners we selected the part that would interest you the most but if you want to read the full article, you can do it by clicking this link.

For small businesses, the main thing to notice in 2018 is online advertising. Here’s exactly what they say:

Social advertising will become more competitive: “For paid social ads in Facebook, the 2018 landscape will continue to get far more competitive. Facebook advertising is still in its ‘Golden Age,’ but the company is growing the number of advertisers at a very rapid pace. While large companies jumped on the Facebook ad bandwagon some time ago, there is significant long-tail growth among SMBs which still have not embraced Facebook ads fully and the vast majority are not advertising there. The end result of this, Facebook will continue to accelerate the number of advertisers it has with SMBs and CPM and CPC costs will rise for all Facebook advertisers.” – Toby Danylchuk, co-founder of 39 Celsius Web Marketing

There will be growth in small business cross-channel marketing: ” Very few small businesses today do any sort of cross-channel strategic advertising. Many owners even have separate vendors for Facebook, Google, web content, web maintenance, etc. Large brands do this rather well, and I believe in 2018 we will see small businesses utilizing integrated strategies – and these small businesses will outperform their competitors.” – Bil Gaines, digital marketing director of Custom Creatives

This article has more interesting predictions, here’s an outline if you’re curious:

  1. Technology and cybersecurity

    1. A shift in IT spending
    2. The Cloud will fragment into microservices
    3. The rise of the sharing economy:

  2. Marketing and advertising

    1. The personalization of marketing
    2. Modern marketing tools make personalization possible
    3. AI will emerge as a critical marketing tool

  3. Financial

    1. Banking models will begin a radical shift
    2. Speed is key in modern banking
    3. Mobile banking means more mobile cyberattacks

  4. Artificial intelligence and machine learning

    1. Machine learning and Blockchain will grow more prominent
    2. Machine learning will become more responsive in customer service
    3. AI implementation will help business capitalize on large troves of data

  5. The Internet of Things

    1. IoT cyberattacks will become more common:
    2. IoT devices will become more secure
    3. Industry will employ more low power wide area networking

  6. The modern workplace

    1. The evolution of the workplace
    2. Expect the number of remote workers to continue increasing
    3. Workplaces will unveil bolstered anti-harassment policies